Brandon Gaille, CEO of Galle Media and top internet marketing specialist released a study focused on measuring the motivation of employees. According to this study, 71% of American workers are not engaged with or are actively disengaged from their work. This lack of motivation costs companies approximately $300 billion in lost productivity every year. Companies provide a variety of incentives to motivate and retain employees. There are monetary and non-monetary incentives such as bonuses, job security, praise, promotion, flexibility in schedule, and more.
Companies are more successful when employees are engaged and motivated in the workplace. Outside of the workplace we’ve seen a shift in motivational development in the personal life sector. Individuals are beginning to seek additional resources to motivate their life goals. This has led to a $9.9 billion personal development industry, forecasted to value $13.2 billion by 2022 according to Market Research. This surge in industry is suspected to spawn from a variety of factors. One key factor being the shift in technology. 21st century technology opens new doors to industries. Resources for self-improvement are now available through the tap of a smartphone.
It can be difficult to know where to start and who to trust. What works for one person may not for another. There are so many resources available, it's easy to get lost. Podcasts, TV shows, apps, books, support groups, meditation, motivational speakers, life coaches, the list goes on. Companies offer training sessions, retreats, team building activities, bonuses, competitions... you get the point. The important thing to note is that while there are many options and even though it can seem overwhelming, the variety of choice allows each individual to customize what works for them.
There are many skeptics in the power of self-help. However, trends show a strong generational shift towards acceptance of the practice. NPR reported that in 2015, 94% of millennials reported making personal improvement commitments - compared to 84% of Boomers and 81% of Gen Xers as reported by Forbes. Whether you believe the hype or not, most people who invest and use personal development techniques report feeling happier because of it. Companies find that motivated employees perform better in the workplace than non-motivated employees. There’s something in the water and it’s on trend to become more popular as more are determined to motivate beyond what they think they can do themselves.